What are fragrances made up of?
Fragrances olfactory notes Any fragrance is composed of ingredients known as olfactory notes. When it blended to create the perfume’s fragrant accord. Like the musical notes of a song. Different tones that blend to generate that special, characteristic and unique smell. Perfumers are professionals who carefully select the notes of a fragrance to create a […]
Hygiene Products for Covid-19 prevention and propagation
We launched a new line of hygiene products to prevent the spread of Covid 19 (also known as Coronavirus). As recommended by the health authorities, the best way to face the virus is to prevent it through safety and hygiene measures. For this reason, we introduce different solutions and products to keep our hands always […]
How does Christmas smell like?
If Christmas had a smell, how do you think it would be? Seasonal Brand strategies Within the olfactory marketing strategy, we must make a distinction between two strategies: brand and seasonal. When we talk about brand strategy, we consider the global strategy -which we have already mentioned in previous posts– and which refers to the […]
The olfactory experiences: how a smell provides you a personality
The creation of olfactory experiences is one of the most innovative marketing tools and one of the most important trends in neuromarketing. Consists of using fragrances in establishments in order to create different emotions and influence the visitors’ behaviour. Benefits of olfactory experiences Among its several benefits, we know that they increase the feeling of […]
Odotype creation process: going into the expert’s nose
Interview with Noelia Escobar, Project Manager at BeAromic – olfactory experiences The sense of smell is directly linked to the parts of the brain that control memories and emotions and it is known that can emotionally impact customers. For this and many other reasons, there is an increasing interest among brands such as Pronovias, Audi […]