What are fragrances made up of?
Fragrances olfactory notes Any fragrance is composed of ingredients known as olfactory notes. When it blended to create the perfume’s fragrant accord. Like the musical notes of a song. Different tones that blend to generate that special, characteristic and unique smell. Perfumers are professionals who carefully select the notes of a fragrance to create a […]
Odotype creation process: going into the expert’s nose
Interview with Noelia Escobar, Project Manager at BeAromic – olfactory experiences The sense of smell is directly linked to the parts of the brain that control memories and emotions and it is known that can emotionally impact customers. For this and many other reasons, there is an increasing interest among brands such as Pronovias, Audi […]
The three most common mistakes of scent marketing
The scent marketing is becoming increasingly important in the companies’ marketing plans. Smell has a strong association with memory and is the most evocative of all the senses. Scent diffusion in establishments requires of knowledge and experience in the sector in order to offer the right professional service and obtain the appropriate result. Often, this […]
