What are fragrances made up of?
Fragrances olfactory notes Any fragrance is composed of ingredients known as olfactory notes. When it blended to create the perfume’s fragrant accord. Like the musical notes of a song. Different tones that blend to generate that special, characteristic and unique smell. Perfumers are professionals who carefully select the notes of a fragrance to create a […]
The olfactory marketing as part of the brand experience
The brand experience is reflected not only in the products or services it offers to its public. It goes beyond the tangible and it’s reflected in everything that surrounds it. Brand experience awakens our emotions and positive feelings. Through olfactory marketing we can reinforce the brand experience, helping to create positive olfactory […]
How does Christmas smell like?
If Christmas had a smell, how do you think it would be? Seasonal Brand strategies Within the olfactory marketing strategy, we must make a distinction between two strategies: brand and seasonal. When we talk about brand strategy, we consider the global strategy -which we have already mentioned in previous posts– and which refers to the […]
The olfactory experiences: how a smell provides you a personality
The creation of olfactory experiences is one of the most innovative marketing tools and one of the most important trends in neuromarketing. Consists of using fragrances in establishments in order to create different emotions and influence the visitors’ behaviour. Benefits of olfactory experiences Among its several benefits, we know that they increase the feeling of […]
Odotype creation process: going into the expert’s nose
Interview with Noelia Escobar, Project Manager at BeAromic – olfactory experiences The sense of smell is directly linked to the parts of the brain that control memories and emotions and it is known that can emotionally impact customers. For this and many other reasons, there is an increasing interest among brands such as Pronovias, Audi […]
The three most common mistakes of scent marketing
The scent marketing is becoming increasingly important in the companies’ marketing plans. Smell has a strong association with memory and is the most evocative of all the senses. Scent diffusion in establishments requires of knowledge and experience in the sector in order to offer the right professional service and obtain the appropriate result. Often, this […]