The olfactory experiences: how a smell provides you a personality

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The creation of olfactory experiences is one of the most innovative marketing tools and one of the most important trends in neuromarketing. Consists of using fragrances in establishments in order to create different emotions and influence the visitors’ behaviour. Benefits of olfactory experiences Among its several benefits, we know that they increase the feeling of […]

Odotype creation process: going into the expert’s nose

Interview with Noelia Escobar, Project Manager at BeAromic – olfactory experiences The sense of smell is directly linked to the parts of the brain that control memories and emotions and it is known that can emotionally impact customers. For this and many other reasons, there is an increasing interest among brands such as Pronovias, Audi […]

The three most common mistakes of scent marketing

The scent marketing is becoming increasingly important in the companies’ marketing plans. Smell has a strong association with memory and is the most evocative of all the senses. Scent diffusion in establishments requires of knowledge and experience in the sector in order to offer the right professional service and obtain the appropriate result. Often, this […]