French fashion manufacturer, founded by René Lacoste in 1923. With a presence in more than 120 countries and more than 1200 stores, Lacoste’s mission is to be an informal and unique luxury brand with French elegance.
In this case the brand already had more than 7 references of perfumes created. Our olfactory creators reformulated and adapted one of their creations to aromatize the stores. Once perfumed, the stock of the related perfume was broken, making it a sales success.
Selected olfactory creation: White/Selective Fragrances. Following the Lacoste spirit we created a masculine fragrance inspired in White, with original notes such as rosemary, resins, ylang ylang…finishing with the elegance of musks and woods.