Founded in 1965, Benetton has more than 5,000 stores worldwide. In addition, they are a recognized brand for its colors, its commitment to society and diversity.
We created this fragrance more than 5 years ago and it still please like the first day. When Benetton changed its strategy by giving more importance to casual wear, a new approach was needed at the perceptive level of customers. Our job was to create the fragrance to accompany this change.
Selected olfactory solution: Benetton Scent/Soft Green Woods. Wild nature, green woods, exotic woods, a sensory experience that is informal, authentic and vibrant.