What are fragrances made up of?
Fragrances olfactory notes Any fragrance is composed of ingredients known as olfactory notes. When it blended to create the perfume’s fragrant accord. Like the musical notes of a song. Different tones that blend to generate that special, characteristic and unique smell. Perfumers are professionals who carefully select the notes of a fragrance to create a […]
The olfactory marketing as part of the brand experience
The brand experience is reflected not only in the products or services it offers to its public. It goes beyond the tangible and it’s reflected in everything that surrounds it. Brand experience awakens our emotions and positive feelings. Through olfactory marketing we can reinforce the brand experience, helping to create positive olfactory […]
Environmental and surface disinfection
From our company beAromic, we have created a new line of environmental and surface disinfection products and solutions to reduce the spread of Covid-19 (also known as Coronavirus). As recommended by health authorities, the best way to stop the virus is prevention. For this reason, we adapt our solutions and products to the Covid-19. We […]
Hygiene Products for Covid-19 prevention and propagation
We launched a new line of hygiene products to prevent the spread of Covid 19 (also known as Coronavirus). As recommended by the health authorities, the best way to face the virus is to prevent it through safety and hygiene measures. For this reason, we introduce different solutions and products to keep our hands always […]
Our trends in olfactory marketing for 2020
In the words of our perfumers and experts in olfactory creations, the olfactory trends for 2020 have been defined along two lines: the Pantone of the year and the fashion and beauty sector. Pantone of 2020’s For 20 years, Pantone’s colour of the year has been setting trends in different sectors. It has even influenced […]
How does Christmas smell like?
If Christmas had a smell, how do you think it would be? Seasonal Brand strategies Within the olfactory marketing strategy, we must make a distinction between two strategies: brand and seasonal. When we talk about brand strategy, we consider the global strategy -which we have already mentioned in previous posts– and which refers to the […]